It was neat, said Spencer Davis, to see how receiving a mysterious gift filled his grandmother with joy.
“It was a few years ago, during the holidays,” said the owner of Gifted gratitude recalled recently. “I was visiting my family over Christmas and my grandmother received a wreath in the mail. But he didn’t have a card, it was sent anonymously. It was fun to watch her light up with joy.
Davis’ grandmother called her neighbors, her sister, her daughter to ask if they had sent the gift. None of them had.
“It made me think how cool it would be to do this for the people you care about,” Davis said. “Send them a gift, but anonymously, so it’s not about thanks or praise, but really because you care about the person and want to make their day a little brighter. ”
Davis knew his business plan sounded like a cliché. “My business partner, Amanda, and I talked about it for two years,” he said. “And we finally decided that we didn’t care to nurture a cliché. Our passion is to give, and that’s what we wanted to do.
It all came together while the couple were hiking in Sedona. “We connected all the dots and had this ‘a-ha’ moment, and from that Gifted Gratitude has come.”
Anyone determined to express their thanks can purchase a pearl bracelet from the Arizona-based company, which will deliver the ball with an anonymous thank you note.
Davis was surprised at how many people called to ask who sent them costume jewelry. “They can be really persistent,” he said. “But we never say that.”
He hopes those who send their gratitude will not spoil the secret of their largesse. “It’s human nature to want to come full circle,” he knew. “Some people are better than others at keeping their mouths shut completely, although I guess it is ultimately the act of giving.”
To help keep a client’s identity a secret, Davis insists on creating the gift’s anonymous note.
“People are not as subtle as they think they are,” he explained. “If the card is written in phrases you would normally use, the person receiving it might understand it, and your secret will then be revealed.”
But Gratitude Gifting isn’t about selling braided bracelets, Davis said. He would be glad to know that people were working on being grateful in general, without buying him costume jewelry. To inspire others to put a grateful pen on paper, Gratitude Gifted is preparing to launch a line of gratitude journals. But it is not enough, for example, to write things for which you are grateful. You’ve got, Davis insisted, to really think about them.
“It changes your physical state to focus on gratitude,” he said. “It can alter your daily happiness if you step into a moment of gratitude. I will argue that you cannot be angry when you are in these times.
Davis isn’t quite sure why people have to work so hard to be grateful. “My gut reaction is that we live in a world where we have learned to expect things instantly. We have great computers and smartphones that put everything at your fingertips. This is western culture.
He tries to overcome these influences in his own life. “I deleted my social networks a few years ago. You become addicted and you waste your time with all the technology online.
For now, Gratitude Gifted is relying on this technology to market its secret gratitude messages, which more recently have sold quite well.
“It’s because the pandemic has given us all a new perspective,” Davis said. “We realize we take little things for granted, like being able to leave home. We had to lose things to see how good we had it. If you see it through gratitude, life is just better.